David Goetzl of Media Daily News writes about the new CNBC advertising campaign, which recently launched and has a bit of levity.
Goetzl writes, “The ad takes place at Andel’s Deli in Long Island, where CNBC is a mainstay on the TV and customers exchange tips on stocks vs. bonds and bagels vs. bialis. The friendly owner, Jonathan Geschwind, apparently would never think to switchover to ‘SportsCenter.’
“‘CNBC makes people want to eat,’ he says.
“Presumably, his stock soars no matter the market’s health. There’s celebration food and comfort food. But for at least one customer, a roaring Dow appears to make him a more active buyer.
“‘The market’s up, keep the food coming,’ he says.
“The spot has roots in CNBC personality Gary Kaminsky’s affection for the deli. And, it fits with the sometimes lighthearted nature of the campaign that the network thinks even stressed-out pros will appreciate.
“‘If you go down to Wall Street and you hang out on any trading floor, humor is all over the place,’ said CNBC marketing chief Tom Clendenin.”
Read more here.
