The New York Post’s Keith Kelly writes Wednesday that Fortune magazine is gearing up for a redesign in the wake of hiring Allan Sloan away from Newsweek and Dan Gross away from Slate.
Bob Perino is the magazine’s new design director. He had been the art director.
Kelly wrote, “But Serwer’s decision to go with an insider for the art director post doesn’t mean Fortune’s redesign is on hold.
“‘I don’t think it means we’ll be doing any less changes,’ Serwer said.
“He said he still feels the design has to be freshened up.
“‘We haven’t had a redesign in 10 years, which means there are elements of John Huey [Fortune’s managing editor before moving up the masthead to become Time Inc.’s editor-in-chief], Rick Kirkland, Eric Pooley and me,’ he said. ‘It needs to be clearer and a little cleaner. Clear is the new clever.’
“He said he expects to bring in an outside force to help and will work on it over the next year.”
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