Biz magazines that think outside box show print isn't dead
April 23, 2007
Posted by Chris Roush
Chicago Tribune business columnist Phil Rosenthal looks at the business magazine field and notes that new editors such as Robert Safian at Fast Company and new issues such as Conde Nast Portfolio show that print publication still have a place in what is increasingly becoming an online world if it can adapt and come up with new ways to attract readers.
Rosenthal wrote, “Some things are meant to be savored. The trick is to not wind up under a pile on the nightstand or buried at the bottom of a briefcase in the meantime. One suspects targeted readers are more likely to be on the go from 5 a.m. to 9 p.m. than the old 9-to-5. Their time is at a premium.
“‘We have to make it fun for you,’ Safian said. ‘A lot of the established business magazines are work. They’re boring. … They’re about how you can make as much money as you possibly can this quarter, whether you’re a company or an investor.’
“They target ‘the reader as a shareholder, or you the reader as an employee,’ said [Portfolio editor Joanne] Lipman, who came to Portfolio after developing the Wall Street Journal’s weekend edition.”
OLD Media Moves
Biz magazines that think outside box show print isn't dead
April 23, 2007
Posted by Chris Roush
Chicago Tribune business columnist Phil Rosenthal looks at the business magazine field and notes that new editors such as Robert Safian at Fast Company and new issues such as Conde Nast Portfolio show that print publication still have a place in what is increasingly becoming an online world if it can adapt and come up with new ways to attract readers.
Rosenthal wrote, “Some things are meant to be savored. The trick is to not wind up under a pile on the nightstand or buried at the bottom of a briefcase in the meantime. One suspects targeted readers are more likely to be on the go from 5 a.m. to 9 p.m. than the old 9-to-5. Their time is at a premium.
“‘We have to make it fun for you,’ Safian said. ‘A lot of the established business magazines are work. They’re boring. … They’re about how you can make as much money as you possibly can this quarter, whether you’re a company or an investor.’
“They target ‘the reader as a shareholder, or you the reader as an employee,’ said [Portfolio editor Joanne] Lipman, who came to Portfolio after developing the Wall Street Journal’s weekend edition.”
Read more here.
Full-Time
Star Tribune seeks a business editor
May 3, 2024
Full-Time
Newsday seeks a deputy AME for biz coverage
May 3, 2024
Media News
CNBC.com promotes two news staffers, hires one
May 3, 2024
Full-Time
Newsday seeks a reporter to cover commercial real estate
May 3, 2024
Full-Time
NY Times seeks a business feature and beat reporter
May 3, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.