David Kaplan of PaidContent.org reports that Reuters is getting ready to introduce some online video programming on its Web site.
Kaplan writes, “Plans call for a daily ‘morning show’ that would be aimed at a general business audience, said Keith McAllister, editor and publisher for Reuters’ Consumer Media, in an interview with paidContent. Some of the other series will be personality driven, with Chrystia Freeland, Reuters’ global editor-at-large, and the site’s main financial blogger, Felix Salmon, getting their own shows before the end of the year.
“The plans come after this morning’s debut of what could be a new partnership between Reuters and YouTube. Billed as a live debate on the economy, Freeland interviewed Laura Tyson, a possible replacement for Larry Summers to be President Obama’s top economic advisor, and Glenn Hubbard, who served in President George W. Bush’s administration.
“One of the things Reuters likes about the greater use of video is that it is more apt to draw out commenters, which will help the website develop more regular readers.”
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