Twin Cities Business magazine has changed its logo, reports editor in chief Allison Kaplan.
Kaplan writes, “Another cover element that might have caught your eye: our updated nameplate, which aligns our print magazine with our online and in-person identity as TCB—from our TCB Daily Brief newsletter to our TCB Talks live conversation series. This is only the fourth iteration of the Twin Cities Business logo to grace the cover in the magazine’s 31-year history, so you know we don’t take this change lightly.
“But there’s a fine line between consistency and complacency, and as we continue to evolve and expand our multimedia reach, we wanted to kick off the new year with a fresh update that reflects TCB’s energy: nimble yet grounded.
“We believe in the gravitas of print and in putting something physical in the world that’s designed to make you stop and think, to spark a conversation, and—particularly in the case of this issue, which includes our annual TCB 100 list—to be a point of celebration and a valuable resource. Go ahead—dog-ear pages, circle headshots, make notes in the margins about the people you need to meet and the projects you want to follow.”
Read more here.
