Harvard Business Review has debuted a new logo.
Designed by branding firm Wolff Olins, the logo reflects the 102-year-old brand’s evolution while maintaining its enduring appeal.
“Our new logo stands as a beacon of clarity and confidence,” said executive creative director John Korpics in a statement. “Modern and unapologetic, it communicates HBR’s role as the definitive source for leadership strategy, content, and learning.”
The new logo establishes a consistent visual language that unifies HBR’s products and platforms, including its flagship magazine, HBR.org, books, podcasts, video, social media, app and events. The design is a modern interpretation of the brand’s signature shield.
“Over the past decade, HBR has undergone a remarkable period of growth, having gone through a massive digital reinvention and business expansion,” said editor in chief Adi Ignatius in a statement. “Our new logo embodies this progress while also honoring our rich heritage.”
