Adweek has launched a new channel dedicated to covering the retail media industry, writes editor in chief Ryan Joe.
Joe writes, “Lauren Johnson, who covered this sector extensively at Business Insider, will spearhead this initiative for ADWEEK, alongside editor Kathryn Lundstrom. Walmart Connect is our launch partner.
“Retail media networks are a huge opportunity for the ad industry, one that EMARKETER believes will rake in $140 billion this year.
“While Amazon and Walmart were among the earliest companies to sell ads powered by their knowledge of what consumers bought, numerous others are now jumping in. The department store Belk, for instance, is in the process of building an ad-selling business, ADWEEK exclusively reported. And earlier this year, United Airlines launched its own ad-selling business, calling it a ‘commerce media network’ because it’s not a retailer.”
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