Katie Robertson of The New York Times writes about The Wall Street Journal’s strategy to keep imprisoned reporter Evan Gershkovich at the forefront of conversations.
Robertson writes, “But since Russia imprisoned Mr. Gershkovich in March 2023, The Journal has pushed to keep his detainment top of mind.
“The organization has operated letter-writing campaigns, launched social media blitzes and staged a 24-hour read-a-thon of Mr. Gershkovich’s reporting. Colleagues across the world took part in runs on the first anniversary of his arrest, while employees in New York plunged into the cold waters at Brighton Beach in Brooklyn for a swim event.
“‘After an initial flurry of attention in the weeks following Evan’s arrest, keeping the spotlight on his ordeal became a huge challenge for the newsroom amid jam-packed news cycles,’ Emma Tucker, the editor in chief of The Journal, told The New York Times in an email earlier this year.”
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