The monthly Bloomberg Businessweek launched on Tuesday, with more long-form features on a high-quality paper stock.
The magazine also now has shorter, forward-looking reporting and explainers, more use of data graphics and a new regular game feature.
The monthly magazine will will have an increased page count, with the debut issue having 120 pages.The front of the book will feature three new sections: In Context (an informative mix of news, graphics and photographs), In View (a look ahead by contributing writers to help leaders make smart decisions), and In Depth (thematic packages linked to world events and Bloomberg Live events).
The new back of the book will include Pursuits (culture stories, timely reviews, and recommendations and interviews with tastemakers); and a new back page – featuring a different business-themed logic puzzle every month.
The new commercial and editorial strategy for the brand prioritizes subscriber growth and engagement, as well as premium advertisers –and is driven by an ongoing shift in how Bloomberg’s audience consumes content. Businessweek is available on the Bloomberg Terminal as well as Bloomberg.com, the Bloomberg app and Apple News+.
Bloomberg Businessweek is increasingly consumed on digital platforms, ranking first among all sections on Bloomberg.com for unique visitors per article, and the content plays a key role in reader-to-subscriber conversion.
In January-May 2024, monthly subscriber conversions were up by 28% year-over-year. Businessweek has 1.2 million average monthly active users on Apple News+ and a high level of engagement on the platform.
Brad Stone was appointed editor in January this year. “The new Businessweek is bigger and more ambitious than ever, examining the most influential names in business, economics, technology and politics,” said Stone. “With our cover profile of LVMH Chief Bernard Arnault, one of the richest people in the world, we’re off to a fast start.
The newsletter also gets a redesign along with a new name: Businessweek Daily. Writers will provide fresh perspective each day on the biggest stories in business, economics, finance, politics and tech. The newsletter will also feature Businessweek’s original reporting, photography and illustrations.
The newsletter’s audience has grown by 7% so far in 2024 and by more than 26% since making the switch from a weekly newsletter to a daily newsletter in December 2022.
