Bloomberg News technology reporter Alex Barinka has left the news organization to join Upland Workshop.
She will work with leaders and organizations to rethink how and where they tell their stories.
Barinka has been with Bloomberg for the past two years covering social media companies.
She started her journalism career at Bloomberg, covering east coast tech, then IPOs and M&A. She left to join startup Verishop to help it grow from 10 to 100 employees, then was in leading engagement and partnerships at StitchFix.
Barinka ias a UNC Chapel Hill graduate.
