Joumanna Bercetche has been hired Bloomberg Television as the new anchor of “Daybreak Middle East and Africa,” starting in April and based in Dubai.
“Daybreak Middle East and Africa” provides audiences with a daily spotlight on one of the world’s fastest-growing regions, with the latest global markets and analysis, plus news-making interviews.
“The quality of Bloomberg’s news coverage is renowned globally, and I look forward to highlighting the stories from the Middle East alongside our team on the ground,” said Bercetche in a statement. “This is a moment of fast-paced change and growth in the region with important business, financial, economic and energy stories shaping global dynamics and the decisions of business leaders. A very exciting time to be taking up this role.”
Bercetche joins Bloomberg from CNBC where she was a London-based anchor and journalist. She has interviewed prominent figures, policymakers, CFOs and CEOs and key central bankers from across EMEA and moderated panels at the World Economic Forum at Davos, the International Monetary Fund and more.
