CNBC debuted a new look on Monday that radically changes the stock tickers that have scrolled along the network’s screen for years — along with many other elements, reports Brian Steinberg of Variety.
Steinberg writes, “Viewers who tune in early Monday morning to ‘Worldwide Exchange’ may notice that CNBC’s two scrolling tickers have been reduced to one. New space at the bottom of the screen — a ‘bottom line,’ if you will — has been granted to top market indices, such as the Dow Jones Industrial Average and the S&P 500. Previously, these stats were stacked atop one another in the bottom-right corner of the screen, along with the network’s logo. By the way, that familiar CNBC icon is also changing — the first time in 27 years it has done so –- and is moving to the screen’s lower left-hand corner. Most U.S. viewers scan things from left to right, says Poulton, and the changes will ensure the new logo is the first thing they see when they read information on the screen.”
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In addition, CNBC debuted the rebrand of its 11 a.m. ET hour, now named “Money Movers.” The show provides investors with analysis of the stories and the people attracting the attention of the markets each day. Capturing the energy of day’s early trading, the program includes the breaking news and numbers driving stocks and sectors, helping investors make critical decisions.
