The 74 is seeking a Director of Audience and Growth to lead our efforts in expanding our newsroom’s reach, following and impact. This senior role requires a strategic thinker with a deep understanding of audience engagement, analytics and growth strategies.
The Director of Audience and Growth will manage the critical intersection between the publication’s news content and its audience, editorial partners and membership program.
Working closely with the organization’s business and newsroom leads, the Director of Audience and Growth will provide daily management of The 74’s distribution system across its syndication partners; develop and manage social media strategies; guide and supervise the organization’s membership program; manage traffic and engagement reporting for key sponsors; and initiate new efforts to expand audience reach and brand impact.
The ideal candidate will have a deep understanding of web engagement and traffic analytics, and an ability to channel that data towards driving deeper reader relationships and propelling audience growth. At The 74, we think about impact differently.
The ideal candidate for this role is someone who is deeply interested in looking beyond traditional, and sometimes outdated, metrics and who is excited to identify new ways of assessing impact. In the coming years, the person in this role will help us to expand our thinking and extend our portfolio of metrics beyond the baseline of shares, mentions and pageviews.
As are many roles at The 74, the position of Director of Audience and Growth is both a strategic and tactical role, requiring 30,000-foot thinking as well as hands-on implementation. The goals are similarly broad and specific. The person in this position will aim to grow our audience among all potential readers on multiple platforms and to convert them into return visitors, members and newsletter subscribers.
In addition to overseeing audience growth, the Director will help strategize ways of deepening engagement with readers through innovative presentations and social media tactics. The Director will work with The 74’s art and creative teams to ensure that the website, social channels, newsletter and all other relevant media channels are optimized to deliver on audience and engagement strategies.
RESPONSIBILITIES:
- Analyze The 74’s traffic, engagement and impact data to determine audience habits, and create strategies around that data to drive audience growth and engagement.
- Work with The 74’s creative team to strategize and devise new and unique measures of impact.
- Experience and deep understanding of analytics tools like Google Analytics 4, Chartbeat, Youtube Studio, Parse.ly, SocialFlow, Mailchimp, GlueLetter, etc.
- Develop strategies alongside the publisher for optimizing distribution with syndication partners like Apple News, Flipboard, etc.
- Pitch stories to and maximize relationships with syndication partners.
- Collaborate with a team responsible for audience development, content promotion, and social media engagement.
- Monitor key performance metrics, such as website traffic, social media reach, and user engagement, and develop strategies for growth.
- Collaborate with editorial, marketing, and fundraising teams to ensure a cohesive approach to audience engagement.
- Work with The 74’s technology director and relevant members of the newsroom to optimize The 74’s current and future newsletters to meet the multiple goals of attracting new subscribers, increasing click-thru rates and converting subscribers to members.
- Strategize with The 74’s leadership team on ways to grow audience, including reach, depth of reader engagement, subscribers, and membership
- Strategize with The 74’s publisher on ways to increase awareness and engagement with The 74 among influential figures in various spheres of education, including practitioners, advocates, lawmakers and policy-makers.
- Work with The 74’s publisher and the News Revenue Hub on strategies to better use The 74’s website, its newsletter and its syndication partners to gain new members.
- Participate in senior newsroom discussions and brainstorming sessions about editorial projects at the ideation stage.
- Work with others in the newsroom on new approaches to social media content.
- Develop relationships with audience/growth leaders at other nonprofit publications to benefit from their experience and to develop best practices for The 74.
- Help The 74’s leadership team develop and manage relationships with other news organizations with an aim toward developing new distribution channels.
- Be a creative, innovative and thoughtful ideator of multimedia distribution, team management, and impact reporting.
QUALIFICATIONS:
- 5+ years of experience steering audience development and/or social media strategy, preferably in a digital news environment
- Strong writing and editing skills, attention to detail, and comfort working in a breaking news environment
- Strong communication skills, including ability to translate analytics and patterns on social into insights and recommendations for both editors and sponsors
- Comfort managing relationships with external newsroom partners, both editorial and financial
- A collaborative attitude and eagerness to work in partnership with other top managers and newsroom leaders
- Management experience
- Self-starter comfortable in an entrepreneurial environment
- A passion for education or policy journalism is a plus
Please submit your resume to careers@the74million.org.
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