StreetInsider.com reports that business news network CNBC has continued to see a drop in its ratings.
StreetInsider.com writes, “Over the last 12 months the network has seen its number of average viewer during the prime market news hours of 5:00 am to 7:00 pm Eastern plummet 28 percent, and the number of viewer in the key demographic (ages 25-54) free-fall 41 percent.
“April, which is the latest month released today from Nielsen, was its lowest rated in a 16-month period at 215,000 average viewers, down from the 311,000 the network saw in January 2010.
“The key demographic number also fell to its lowest level at 49,000 in April, down more from 83,000 in April 2009.
“CNBC’s average monthly rating is down to a 0.2 percent share in April from 0.3 percent just two months prior.
“Two of the networks biggest shows, ‘Mad Money’ with Jim Cramer and ‘Street Signs’ with Erin Burnett have weighed on the business news source’s results recently.”
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