The New York Times launched an advertising campaign Monday that touts its loyal readership compared to The Wall Street Journal.
The Journal is expected to launch a New York edition next month.
“Numbers” showcases The Times’s size and strength among women, business professionals and art enthusiasts in the New York market while citing The Times’s expansive reach online.
“‘The New York Times has a very loyal and influential audience in New York, and this campaign demonstrates that strength across various categories,’ said Yasmin Namini, senior vice president, marketing and circulation, The New York Times, in a statement. ‘The numbers tell the story.’
“The campaign will launch in print across targeted trade publications including Advertising Age and Women’s Wear Daily. Rich media ad units will appear online at AdAge.com, Adweek.com, Brandweek.com, Mediaweek.com, Variety.com, WWD.com and Mediabistro.com.”
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