Martin Reeves of the BCG Henderson Institute interviewed Harvard Business Review editor in chief Adi Ignatius as it celebrates its 100th anniversary.
HBR recently published “Harvard Business Review at 100,” which highlights the 30 articles from the magazine that helped popularize some of the best and most enduring business ideas.
“We very rarely are the first people to talk about an idea or concept,” said Ignatius. “But by the time it gets to us, we’ve made a judgement that this is important.”
He noted that its articles come from nontraditional authors, such as chief executive officers, business school professors and consultants. Only about 20 percent comes from the Harvard Business School faculty and staff.
The publication’s content has evolved over years from concepts such as strategy to the power of the consumer and leadership.
“Now, we write a lot about sustainability and diversity,” said Ignatius.
Prior to joining HBR, Ignatius worked for many years at The Wall Street Journal as the Moscow and Beijing bureau chief, and subsequently served as deputy managing director of Time.
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