Matthew Flamm of Crain’s New York writes about how Bloomberg Markets is getting attention despite its parent company’s acquisition of BusinessWeek.
Flamm writes, “This summer, the financial information giant hired Time Inc. veteran Michael Dukmejian as the title’s first full-time publisher, and he’s been busy pumping up advertising. Revenue — down 11% for the year — rose 14% for the December issue.
“’From our standpoint,’ he says, all the attention ‘has been helpful. A lot of people are asking questions about us,’ including advertisers.
“Mr. Dukmejian’s plans include opening sales offices in San Francisco and Chicago, growing circulation to 400,000 copies from 315,000 over the next three years, and telling readers who aren’t terminal subscribers about the title’s award-winning stories. ‘One of our goals,’ says editor Ronald Henkoff, ‘is to get these articles in front of a wider group of people.'”
Read more here.
