OLD Media Moves

WSJ releases details of mobile subs

September 17, 2009

The Wall Street Journal unveiled Thursday the details of how it plans to charge mobile phone users to access its application.

Beginning next week, users of the WSJ Mobile Reader will receive messages indicating that a separate mobile subscription will soon be required for full access to subscription content. As a special promotion, both current WSJ Mobile Reader users and new users who register prior to Oct. 24 will receive a 90-day extension before a mobile subscription is required.

In addition to the new subscription offering, several features will be added to the WSJ Mobile Reader, including advanced save and share functions, enhanced market data, stock tracking and personalization capabilities.

Users may subscribe for full access directly from their mobile device. A mobile-only subscription will cost $2/week, while a mobile subscription combined with either a print Journal or WSJ.com subscription will be $1/week. Subscribers of both the print and online editions of the Journal will receive free access to all subscription content on the WSJ Mobile Reader.

Read more here.

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