The WSJ. Magazine is cutting its print editions from a dozen to eight, reports Kathryn Hopkins of WWD.
Sara Guaglione of Publishers Daily reports, “Kristina O’Neill, editor in chief of the monthly fashion and luxury lifestyle insert of The Wall Street Journal’s weekend edition, told WWD the print magazine anchors other digital opportunities.
“During certain parts of the year, it makes more sense to not publish a print product and free up resources to focus on digital offerings, such as WSJ Magazine‘s upcoming 10th annual Innovators Awards event, which will be virtual for the first time this year.
“Advertisers are increasingly shifting to digital as they focus on ecommerce amid COVID-19, WSJ Magazine publisher Luke Bahrenburg told WWD.
“A number of magazines reduced their print frequency this year, due to the economic constraints caused by the pandemic.”
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