OLD Media Moves

The strategy behind CNBC’s nightly pandemic special

April 5, 2020

Posted by Chris Roush

Scott Wapner, the host of CNBC’s “Halftime Report,” talks about putting together a special on the coronarvirus pandemic

Scott Wapner

“We’re taking a bigger picture on the virus and where we aed on a daily basis .. trying to stay ahead of the news flow,” he said.

“It’s not market coverage per se,” said Wapner. “We’re thinking about bigger picture things — how are small businesses coping.”

Two longtime producers are charged with putting that special on the air.

To watch go here.

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