Yahoo Finance preps all-day video network
Yahoo Finance is launching a full-day live video streaming network by the end of the year, report Sarah Fischer and Dan Primack of Axios.
Fischer and Primack report, “The network will include 8-hours of live market and global financial news updates, which would make it a rival to the new digital streaming business network Cheddar and to an extent, CNBC, Fox Business and Bloomberg.
- Sources say the company is in active discussion with OTT providers and bundles about getting the content on platforms other than its O&O channels.
“Beginning in August, Yahoo Finance will begin to increase its roughly 1.5 hours – 2 hours of live programming a day to reach 8-hours of live, bell-to-bell coverage by the end of the year.
- The coverage will include Yahoo’s Finance’s three daily live shows – Market Movers, Midday Movers and The Final Round — as well as other content it’s been testing on social media, such as Morning Meeting, its morning show that airs on Facebook.”