Anick Jesdanun of the Associated Press reports that The Wall Street Journal is looking to add more online offerings and find new ways to charge readers for them.
Jesdanun writes, “Details are scant, but the planned offerings include better customization and search. The Journal also is exploring payment technologies that could let it more easily charge for each service a la carte, while it also will continue to offer a range of online content for free.
“Paying subscribers now have access to the entire site, while other readers see a subset that excludes the Journal’s core financial coverage.
“‘The real challenge for us will be to understand the potential,’ said Robert Thomson, the Journal’s editor. ‘For us, one of the most important tests will be in how we allow readers anywhere in the world to customize our content to suit their needs and frankly, how we charge them for that.'”
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