WSJ strikes video, live events partnership deal with Twitter
Wall Street Journal editor in chief Matt Murray sent out the following announcement on Monday to the staff:
We’re delighted to announce that this evening we will formally be announcing a new partnership with Twitter that will expand our video and live events programming on the Journal’s largest social platform:
WSJ What’s Now is a new franchise that will bring enterprise reporting, business analysis and markets insights to Twitter in an original video format with a daily series of short markets and news updates. Throughout the day, this new franchise will reach Twitter users by sharing our exclusive stories and expert-level news and context.
As part of this new partnership, the Journal also will live stream a curated selection of panels from our conferences and events, including the upcoming Future of Everything Festival and D.Live, giving Twitter users an opportunity to watch news unfold live on stage.
WSJ What’s Now is a natural extension of our What’s News franchise and will be a collaboration between the video, social, live journalism and markets teams. The new franchise is expected to launch this summer. In the meantime, you’ll soon see new video and social roles posted as we ramp up to support the endeavor.
This is just the latest sign of how your superb, factual and highly trusted journalism is attracting a lot of interest. We’ll be announcing more at the New Fronts tonight and expect to share additional details as we get closer to launch.