The Wall Street Journal is no longer letting readers view its stories for free on Instapaper, writes Lucia Moses of Digiday.
Moses writes, “The bookmarking tool lets you save stripped-down versions of articles in your browser or phone to read them later. It’s also been known to a few as a way to save Journal articles in their entirety. The Journal ironically, published an article last year on save-for-later apps saying that if you hit “save” while on the full article, you can save the entire text. Now, when you save Journal articles to Instapaper, though, you only get an excerpt, not the full article.
“A Journal rep confirmed it’s been experimenting with a number of different trials to get people to subscribe but wouldn’t elaborate.
“As the biggest paywalled publisher, the Journal has been aggressive in trying to protect and grow its subscription revenue, which is core to its business model.”
Read more here.
