The Wall Street Journal plans to launch three more mobile applications in the coming months, reports Lucinda Southern of Digiday.
Southern writes, “While the Journal has a main app for its content, the publisher is also making specific apps. For example, WSJ Live offers video content, What’s News is a daily digest of 10 stories a day, and City, the London-focused finance and markets app, is aimed at its 1.5 million U.K. readers. Now, according to the publisher’s chief innovation officer Edward Roussel, there will be three more apps to come in the next few months.
“Most publishers are seeing around half their Web traffic come from mobile. Dow Jones’ Wall Street Journal is now at 55 percent, up from less than 50 in November, thanks to its sharpest growth spurt at the end of 2015, according to Roussel. ‘Growth is prodigious,”’ he said. ‘The theme across the board for 2016 is smartphones and what we do on them.’
“While Roussel declined to divulge much about the new apps, he did say that ‘there’s an interest in personalizing the news experience for the enterprise space.'”
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