The Wall Street Journal has added another podcast, with this one being a weekly show called “Media Mix” covering companies and topics across media and marketing.
The co-hosts are CMO Today vertical reporters Jack Marshall and Steven Perlberg.
Marshall covers marketing and media for CMO Today. He was previously a staff writer for Digiday, covering digital media and marketing, and a reporter for ClickZ.
Perlberg covers media and advertising for CMO Today. Before that, he was a markets and finance reporter at Business Insider.
The Journal started the podcast because there s so much disruption in the media and marketing world right now — with non-stop drama and built-in tension.
“The Wall Street Journal is using podcasting to bring our stellar reporting to the mobile masses, and WSJ Media Mix will do just that,” said a spokesman. “It will offer timely guests and provide lively insights into the rapidly-changing media landscape.”
