Jim VandeHei’s new site, which has yet to divulge its name, has hired Federal Communications Commission spokeswoman Kim Hart to oversee its tech coverage, reports Peter Kafka of Recode.
Kafka writes, “Hart says she will work ‘in parallel’ with Dan Primack, the star finance reporter VandeHei hired away from Fortune last month. David McCabe, who has been covering tech for The Hill, will report to her, and she says she’ll likely hire another two reporters before launch.
“VandeHei’s thing-to-be-named, which he’s launching with Politico star Mike Allen, is backed by a reported $10 million in funding from Lerer Hippeau, the investors who helped launch Huffington Post and BuzzFeed. Other backers include Laurene Powell Jobs’ Emerson Collective and Comcast’s NBCUniversal (which is also an investor in Vox Media, which owns this site.)
“Beyond details like a name, VandeHei has yet to spell out how exactly his new company will make money. Politico had a lucrative subscription newsletter business, and it’s reasonable to believe his thing will, too. But he hasn’t committed to anything publicly yet.”
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