Three separate shows on Fox Business Network bested CNBC last week for the first time, according to Nielsen Media Research data.
Nielsen has acknowledged that it can’t accurately measure CNBC’s audience, according to a letter it sent to the business network.
“Varney & Company” hosted by Stuart Varney beat CNBC for the week with 33,000 viewers in the 25- to 54-year-old demographic favored by advertisers vs. CNBC’s 32,000, according to Nielsen Media Research.
This is the first time ever the 9 a.m. to noon program topped rival CNBC’s “Squawk on the Street” (9 a.m. to 11 a.m.) and “Squawk Alley” (11 a.m. to noon) for a week.
Additionally, Deirdre Bolton’s “Risk & Reward”, which airs at 5 p.m., scored its first weekly win over CNBC’s “Fast Money,” averaging 24,000 viewers in the 25 to 54 demographic to 21,000.
Meanwhile, “Lou Dobbs Tonight,” which airs at 7 p.m., recorded its seventh consecutive weekly win with 228,000 total viewers compared to 120,000 for CNBC’s “The Profit.”
Overall, Fox Business viewers during the 9:30 a.m. to 5 p.m. business day averaged 126,000 last week compared to 189,000 for CNBC.
