TheStreet.com, The Wall Street Journal and Fox Business Network are among the media outlets joining the personalized video news app Watchup in its premium initiative.
“Video is a top priority for TheStreet and our audience, and we are excited to part of Watchup’s effort to innovate the ways in which such news is consumed,” said James R Freiman, senior vice president of business development and strategy at TheStreet, in a statement. “Digital video is booming and Watchup has the potential to become the category-defining product for multi-channel news watching.”
TheStreet has ramped up video production during the past year and currently offers viewers more than 100 videos each week including business and financial news updates, interviews and in-depth market analysis. Videos are available via nine different topic channels and are designed to educate and inform personal and institutional investors worldwide.
Watchup reinvents news watching for the digital omnivore: viewers who primarily consume content seamlessly across tablet and mobile devices.
According to the Pew Research “State of News Media 2014” report, over a third of U.S. adults regularly watch digital news videos. Video technology company, Ooyala reports mobile video viewing has grown 512 percent since 2012 in its 2014 first quarter Global Online Video Index.
