Richard Laven, managing director of Apollo Research, writes about the top 30 technology writers in the United States who are followed by the most other tech writers.
Laven writes, “The team at Apollo Research identified nearly 3,000 US based writers who have written about technology in the last 12 months and then found out who they follow on social media. It is clear that technology writers in the US have similar preferences to their UK counterparts, i.e. the group they follow more than any other is technology writers. They also have a big interest in news feeds (which I’ll cover later) and, similarly to their UK colleagues they like a bit of comedy and politics.
“The chart below shows the 30 tech writers that they follow the most. The ‘reach’ figure is the number of US based tech writers that follow each of them. For example, Kara Swisher is followed by 376 writers which is 13.1 per cent of the sample.
“It could be argued that these figures are an indication of the respect with which these writers are held amongst their peer group. Each of the 3,000 or so writers in the sample have a free choice to follow who they want and the writers in this chart are the ones that, collectively, they have chosen to follow more than any others. This is the top 30 from a very long list of technology writers.
“The first three Kara Swisher, Walt Mossberg and David Pogue are good examples of journalists that have been writing about the technology industry for many years and by building a presence on social media have not only been able to maintain their popularity from their traditional reader-base, but have also extended their reach to a much wider audience.”
Read more here.
