The Drum hires U.S. editor as part of expansion
The Drum has hired marketing journalist Ginger Conlon as its U.S. editor as the news site gears up for the next phase of its global growth.
A story on its website states, “In a distinguished career covering the industry, Conlon has held the posts of editor-in-chief at Direct Marketing News, contributing editor to MarTech Advisor and editorial director of 1to1 Media. Most recently she has been working as an editorial consultant and running the MKTGInsight website.
“A key appointment in the title’s continued international expansion, Conlon will be based out of The Drum’s New York office when she officially takes up her post on 29 October, managing The Drum’s growing team of Stateside journalists and working closely with the industry to define the publication’s US editorial agenda.
“‘When I first read The Drum’s tagline, ‘Marketing can change the world,’ I thought, ‘This is the perfect place for me’,’ she said.”
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