News Corp. CEO Robert Thomson spoke with Digiday’s Lucia Moses about The Wall Street Journal, 10 years after it was acquired by the company.
Here is an excerpt:
It’s been 10 years since you acquired The Wall Street Journal. Has it met with your expectations?
The opportunity for The Wall Street Journal in a digital world is enormous, dare I say because when I was editor, it became the best-selling paper in the country. The Saturday paper became the best selling of the editions. Print will remain strong among Journal readers for a long time. But digitally, it has an opportunity and a strong advantage because of the ability of the company to upsell those readers to premium business products. When you add the professional information business on top of a consumer news business, it’s a particularly potent product.
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