Thomson Reuters plans to introduce Reuters.TV, an ad-supported digital service that allows subscribers to receive personalized video content created solely for the platform, writes Jeanine Poggi of Advertising Age.
Poggi writes, “Reuters.TV will cost a monthly fee, but the company declined to say how much it will be. The service will initially be available on iPhones and iPads.
“‘The pace of change has been incredible in TV, but it hasn’t manifested itself in TV news,’ said Isaac Showman, managing director, Reuters.TV.
“To change that, the service won’t assemble its original content into a package of standard length and a set composition. Instead Reuters.TV editors will produce segments that will then be assembled via an algorithm customizing each ‘broadcast’ to a subscriber’s location, desired length and interests.
“One subscriber watching the news show at 9 p.m. in New York will likely see a different show than another subscriber watching at the same time in the same city, Mr. Showman said. (Subscribers can also schedule the show to download for commutes that, for example, take them underground on the subway.)
“Although the programming will be dedicated to Reuters.TV, Reuters will take advantage of its existing resources and bureaus that already produce content around the clock, Mr. Showman said. Reuters.TV will also include live feeds of events.”
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