Pittsburgh Biz Times strikes content deal with local TV station
The Pittsburgh Business Times and WPXI-TV Channel 11 announced this week that they have formed a content sharing relationship.
Business Times editor Jennifer Beahm writes, “Under terms of the deal, the Business Times and WPXI will share news and expertise across their digital platforms. Readers will now be able to find select Business Times content on WPXI.com and through social media, and vice versa.
“The move is designed to enhance both organizations’ business news content and offer more robust stories on both sites.
“‘We’re thrilled to partner with WPXI,’ said Evan Rosenberg, market president and publisher at the Pittsburgh Business Times. ‘The combination of the PBT’s business news intelligence coupled with Pittsburgh’s broadcast news leader will serve the community well.’
“‘Pittsburgh has a thriving business community and this collaboration helps connect our consumers to those important stories,’ said Kevin Hayes, WPXI-TV general manager. ‘It’s another way we are providing impactful content across our digital platforms.'”
Read more here.