OLD Media Moves

Murdoch plans financial media assault

October 21, 2007

Posted by Chris Roush

Kenneth Li of Reuters writes that News Corp. CEO Rupert Murdoch plans to launch international versions of Fox Business Network in the coming years as part of the company’s plans to boost its presence in business journalism.

Rupert MurdochLi wrote, “His recent $5 billion deal to buy The Wall Street Journal publisher Dow Jones & Co Inc is expected to bolster News Corp’s coverage around the world and Murdoch repeated a commitment to invest in the newspaper and its Web properties.

“‘There’s a real hunger, not just in the United States, but across the globe for financial news with the huge worldwide expansion and globalization of business,’ he said. ‘We are set to become the premier provider of the accurate and credible financial information they demand.’

“Murdoch said he expected to expand digital editions of the Wall Street Journal worldwide and launch new ‘vertical’ sites around specific sectors of interest. He did not elaborate.

“‘Senior management has formulated a long term plan to integrate the unique properties of Dow Jones with our complementary assets and overall corporate and digital strategies,’ Murdoch said.”

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