Marlee Baldridge of Nieman Lab writes about the MIT Technology Review, which is expanding its print version to focus on a single topic.
Baldridge writes, “MIT Tech Review recently rebranded its print edition from just a collection of articles, into a product that doesn’t simply republish content that was posted online a month later, but has its own attitude and way of telling stories.
“‘When you publish six times a year, you really can’t pretend you’re doing your audience any favors putting all this stuff into a print format,’ said Elizabeth Bramson-Boudreau, CEO and publisher of MIT Tech Review.
“A print subscription, including online access, to MIT Tech Review is $29.95 per year. A three-month online-only subscription is $9.99. A single digital version of the print issue is $6.99. The ‘Insider Plus’ package — print, digital, and a discount on events, plus an ad-free online experience — is $79.95 per year, and Bramson-Boudreau, who has been leading the publication for a little more than a year, felt that a more ‘compelling’ argument was needed to convince reader to pay for that package. Hence the redesign and rebrand.”
Read more here.
