LinkedIn on Wednesday launched a section on its network dedicated to business news, seeking to draw users onto the service more frequently to read and talk about current events.
David Ingram of Reuters writes, “LinkedIn is calling the section ‘Trending Storylines.’ It will have a stream of links to outside news sources mixed with related posts written by LinkedIn users.
“A team of editors will choose which stories to highlight, LinkedIn’s editor in chief, Daniel Roth, said in an interview. The company will not have reporters of its own.
“‘We think that people will start their day with this, to get the news they need,’ Roth said.
“On Tuesday, an early version seen by Reuters led with stories about U.S. and British authorities banning electronic devices larger than a cellphone from airline carry-on luggage. Alongside that news was commentary about the change by LinkedIn users, including Ian Bremmer, president of consultancy Eurasia Group.”
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