Over a third of Money’s print magazine subscribers will now get Kiplinger’s Personal Finance every month, beginning with the August issue, reports Sara Guaglione of Publishers Daily.
Guaglione writes, “Kiplinger has acquired the direct-to-publisher (DTP) subscription file from Money magazine (about 400,000 subscribers), the publication that Meredith Corp. recently decided would no longer have a print publication after its current June/July issue.
“However, some of those DTP subscribers are already subscribed to Kiplinger’s Personal Finance, so the net new subscribers for Kiplinger will be roughly 320,000, according to Denise Elliott, CEO of Kiplinger.
“The deal brings Kiplinger’s subscription base to 920,000. Meredith will continue to own and operate the digital Money brand.”
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