A company based in Lawrence, Kansas, has plans to launch a global business magazine this summer, reports Chad Lawhorn of the Lawrence Journal-World.
Lawhorn writes, “B the Change Media has opened a Massachusetts Street office, hired seven staff members and plans to launch a magazine, website and other media products with plans for a global audience in June.
“‘We look at business through a different lens,’ said Bryan Welch, chief executive officer of the new company. ‘Our interest is in covering businesses that are doing good in the world.’
“B the Change Media’s promotional materials describe the concept this way: Rolling Stone captured the moment when music became an emblem of identity and an instrument for social change. B the Change Media will do much the same for business.
“‘I believe consumers will move their dollars to companies that they believe are doing good, as soon as they can trust them,’ said Welch. ‘They want to spend their dollars with companies that share their values.’
“Welch has had success in the magazine world before. For 19 years he served as the CEO of Topeka-based Ogden Publications, which publishes large magazines such as Mother Earth News, Grit, Farm Collector and others. Perhaps articles about spring tooth harrows and manure spreaders aren’t your thing, but Ogden has grown into a major employer in Topeka. Welch said the company had about 150 employees when he left last year.”
Read more here.
