Inc.com has recruited Geoffrey James, creator of the popular “Sales Machine” blog on CBS’s BNET site, to write a daily column on the “how to sell” needs of business owners and startups.
James is a veteran business journalist whose work has appeared in publications ranging from Men’s Health to Wired to SellingPower magazine. His blogs and columns provide advice from more than 100 experts, along with controversial opinions on management fads, bonehead marketing, and office politics.
The “Sales Machine” blog was BNET’s most-read feature, generating an average of more than 1 million page views a month, and won awards from both the Society of American Business Editors and Writers and the American Society of Business Publication Editors.
“Geoffrey knows how to talk to sales professionals — and more important, he knows how to get them thinking and talking,” says Inc.com editor Eric Schurenberg in a statement. “I’m personally delighted to be working with Geoffrey again. I can’t think of a better writer to kick off this engaging new phase in Inc.com’s editorial history.”
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