How Ostrower started The Air Current because of his existing audience
Memberful profiles former CNN aviation editor Jon Ostrower, who was laid off earlier this year and launched The Air Current, which covers the aviation industry.
Memberful writes, “As much as he enjoyed and appreciated his time with large media companies, he felt that going independent was the best way for him to cultivate that relationship with his readers. Now, he’s Editor-in-chief of The Air Current, a sustainable business that just rolled out a mirror site in China.
“The number one key to his successful rollout, he believes, was his existing audience; had he needed to build a following from scratch, he doesn’t believe The Air Current would be viable today. In our conversation, Jon shared three major takeaways from his first six months of independent journalism: know your audience, put content first, and automate business processes.”
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