How Bloomberg’s TicToc is expanding beyond Twitter
Lucia Moses of Digiday writes about how Bloomberg TicToc is moving beyond just being on Twitter.
Moses writes, “The network, started in December, was part of a slew of live video push by Twitter that’s included partnerships with Cheddar, the WNBA and BuzzFeed. TicToc was the only 24-7 streaming network, though, so the expectations are higher. TicToc recently was extended to a podcast (‘TicToc by Bloomberg’) and daily newsletter, and it is developing a dedicated website.
“TicToc benefits greatly from the deep resources Bloomberg brings to bear. It has a team of more than 60 people, and now has its first GM, Atlantic Media veteran Jean Ellen Cowgill, along with dedicated product, strategy and operations leads. Next up: Bloomberg is recruiting a head of sales for TicToc.
“‘My mandate has been to understand what’s working, where we see traction and build the vision for where we take TicToc,’ Cowgill said. ‘This first year has been in close, exclusive partnership with Twitter. But the goal is to build the news brand for the next generation of news consumers. That means we need to be in the places and spaces people are consuming news.'”
Read more here.