OLD Media Moves

How Bloomberg plans to grow its events business

July 6, 2015

Posted by Chris Roush

Stephanie MehtaCapital New York interviewed Stephanie Mehta, who was hired earlier this year to run its events business, called Bloomberg Live.

Here is an excerpt:

CAPITAL: What topics or issues work best as the focus of Bloomberg LIVE events? How do you make those decisions?

MEHTA: All of Bloomberg LIVE’s marquee initiatives are the product of deep collaboration among all of the company’s journalistic platforms. This year’s tech conference (theme: Code and the Corner Office) complemented a double issue of Bloomberg Businessweek devoted to explaining software code and coding languages and a digital video series featuring tech luminaries talking about their first lines of code.

Our finance conference is produced in conjunction with Bloomberg Markets magazine’s annual look at the 50 Most Influential men and women in markets and finance with a major effort by Bloomberg TV. Our global leadership conference, The Year Ahead, is another collaboration with Bloomberg Businessweek, which is preparing its third annual Year Ahead issue, with Bloomberg Business, digital video and television creating and distributing original content.

Read more here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.