Harvard Business Review reaches record circulation number
The Harvard Business Review posted a 6.3 percent gain in terms of overall paid circulation, according to a recently released report from the Alliance for Audited Media.
Harvard Business Review is now reaching 339,190 subscribers, a significant increase from last year’s 319,631 subscribers. The magazine is wholly owned by Harvard University.
The magazine has gained traction in various ways. Its Instagram reach rose exponentially last year, and the brand also made its debut on Snapchat. In addition, Harvard Business Review introduced HBR Presents, a series of business podcasts.
HBR now boasts over 18 million social media followers and receives around 7 million unique visitors per month. HBR also rolled out a digital subscription recently, as well, for the first time in its history.