DoubleLine Capital is engaged in an unusual media relations campaign against The Wall Street Journal, attacking reporters on Twitter and in emails to rival news organizations for a story that has yet to be published, reports Jeffrey Gittelsohn of Bloomberg News.
Gittelsohn reports, “‘WSJ desperate to populate ‘anonymous source’ DBL hit piece,’ Chief Executive Officer Jeffrey Gundlach said in a Twitter post this week, part of a campaign that began Aug. 2. ‘Now calling new employees. Even called spouse of one last night. Sad but true.’
“Four Journal reporters have been looking into DoubleLine, according to a Twitter post Aug. 9 from Gundlach. The Los Angeles firm, which Gundlach started in 2009, oversees about $111 billion in mostly fixed-income assets.
“’Time needed to write a real news piece? About an hour. To torture together a fake news piece? Well, we’re at three man-months & counting,’ Gundlach, 57, who started on Twitter in May as @TruthGundlach, wrote Thursday in a post.”
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