OLD Media Moves

GM CEO picks CNBC over Fox News to announce news

July 13, 2006

The News Hounds web site notes that embattled GM chief executive Rick Wagoner chose to appear on CNBC instead of Fox News earlier this week to make an announcement about the company.

News Hounds wrote, “Fox News likes to brag about what a big name it is in business news, about its two-hour Rick WagonerCost of Freedom business block on Saturday, and how high its ratings are compared to other networks, but when the head of General Motors needed to talk to investors about the company’s turn-around plans, where did he head first?

“General Motors’ Chairman and Chief Executive Officer Rick Wagoner appeared on CNBC on Tuesday to speak to investors about his plans to slash jobs, close plants, and start making money again (but not necessarily regain market share in the auto industry).

“It was a coup for CNBC, and one CNBC didn’t have to lift a finger to get. GM called CNBC and requested the interview. You can read the interview’s highlights in Wednesday’s Detroit Free Press.

“Why CNBC? As a spokesman for GM said, Wagoner wanted to get his points across directly to investors and Wall Street.

“Gee, they could have called Neil Cavuto and suggested an interview. You know, Cavuto on Business, on Fox News, the most trusted name in business news. The one with Christian stripper segments alternating with stories on how great Wal-Mart is?”

Read more here.

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