OLD Media Moves

FT's subscriptions shows growth

April 15, 2011

Posted by Chris Roush

A strong set of circulation and audience figures from the first quarter of 2011 show that the Financial Times continues to grow its audience while attracting more paying customers for its content.

The business newspaper has a combined paid print and digital circulation of 605,402, up 1.4 percent on the previous quarter, for the first three months of the year.

This is comprised of the FT newspaper’s daily circulation and 224,000 paying FT digital subscribers, up 8.1 percent on the previous quarter.

In addition, the FT has a combined print and online average daily readership of 2.1 million people worldwide.

And FT.com has more than 3.4 million registered users.

The paper recently launched an advertising campaign to find more readers.

Read more here.

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