Just seven months after its launch, the Financial Times‘s “How To Spend It” iPad app has surpassed 100,000 downloads.
The free app, which has been profitable since launch, offers 80 complete issues of the luxury lifestyle magazine, plus thousands of online exclusives by its award-winning team of writers. The archive is available to the user with minimal waiting time because the app intelligently downloads content as users browse.
The app includes searchable content of more than 80 editions of How To Spend It; content from the latest edition posted seven days a week with access to many features and columns before they appear in print; daily news bulletins and unique digital columns from the magazine’s award-winning team, exclusive to the digital edition; and content organized by subject rather than by print edition
The entire content is free to download and access.
“How To Spend It” editor Gillian de Bono said: “I’m delighted with the response to our innovative design which organises content logically, rather than issue by issue, so that users can search their favourite subjects, columns and writers with ease. Daily postings by our top writers also give a constant stream of quality content and a unique sense of discovery.”
“How to Spend It,” which is 17 years old, currently publishes 30 editions a year, including ten themed editions and eight Friday editions.
