The Financial Times unveiled a new website on Monday that is faster to download.
The website now downloads in 1.5 seconds on desktops and in 2.1 second on mobile devices.
In addition, the new website features a customization feature where readers can save articles and get information based on their personal interests. The new website also gives greater prominence to opinion and analysis.
“All of the updates we’ve made are to make the experience of reading the FT better, simple and more enjoyable,” said editor Lionel Barber in a statement. “Words, pictures, data and image combine seamlessly. Stories are not grouped according to old newspaper definitions, but to the way readers actually navigate, save and share their news.”
The business newspaper has been testing the new design with some readers and discovered that it increases engagement by at least 20 percent.
Digital circulation is up 15 percent year-on-year to more than 600,000. Total circulation for the FT is in excess of 800,000.
