Phil Rosenthal of the Chicago Tribune writes about how Fox Business Network is using advertising to make fun of CNBC‘s Olympics coverage during the next two weeks.
Rosenthal writes, “So in the last local ad slot Monday on CNBC before it switches at 4 p.m. from business to Beijing boxing, viewers in the Chicago area on Comcast and RCN are set to hear from someone familiar.
“‘Hey, Chicago, I’m Liz Claman,’ the former CNBC anchor, now with Fox Business, says in the ad her new employer has placed on local cable systems. ‘When it comes to business, this city doesn’t play games, and neither do you. But in just a couple of minutes, CNBC is going to drop their business news programming.’
“You can probably guess what she suggests market-minded viewers should do.
“‘Switch to the Fox Business Network,’ she urges, identifying the specific channel on which that system runs it. ‘Real business news … and no games!'”
Read more here.
